Rio goals to exempt foreigners from tax on merchandise


Alejandro Buero, Govt Director of World Blue Americas; Luiz Velloso, advisor to the president of Fecomércio RJ; Luiz Gustavo Bichara, founding associate of Bichara Advogados; José Brito, president of ACRJ; and Sávio Neves, Rio de Janeiro State Tourism Secretary

Rio de Janeiro might turn into the primary state in Brazil to undertake Tax Free Procuring, a tax mannequin that encourages overseas vacationers to purchase Brazilian merchandise with tax exemptions from e.g. ICMS, PIS / Pasep and Cofins.

The venture, unveiled to enterprise and political leaders in Rio de Janeiro on Tuesday afternoon (20), on the headquarters of the Rio de Janeiro Commerce Affiliation (ACRJ), forecasts Brazil’s GDP to develop by a minimum of 6.8 billion Brazilian Actual in 10 years, taking into consideration 2018 and 2019 vacationer information if federal authorities approves Tax Free coverage for federal taxes (PIS, COFINS and IPI). In Rio de Janeiro, excluding ICMS, Rio de Janeiro’s estimated GDP progress over this era could be round R $ 1 billion per 12 months.

“It’s a program that has been adopted as a public coverage mechanism to extend tourism GDP in over 60 international locations. The provide of cheaper items and providers is a decisive attraction for vacationers when selecting a vacation spot, stated Diogo Bueno, CEO of Monex, a consulting firm that works with operator World Blue to host the venture in Brazil. .

“The implementation of Tax Free will put Rio on the map of recent client relations, which not solely stimulates tourism, but additionally strengthens the retail commerce associated to this motion of individuals and capital. And in addition strengthens Rio’s necessary vocation by welcoming overseas vacationers. Because of this step, we’ll place commerce and tourism in a brand new normal of worldwide consumption, ”emphasised Antonio Florencio de Queiroz Junior, president of Fecomércio RJ.

“Tax Free is a measure with a low toll affect however a really giant affect on worldwide tourism in Rio de Janeiro,” famous ACRJ president José Antonio do Nascimento Brito. “Tax Free is an initiative that may successfully cooperate for the tourism and economic system of Rio de Janeiro and Brazil. The present excessive consumption tax stifles vacationers’ spending and discourages the inflow of latest guests. In the end, we had been exporting taxes, not merchandise, ”stated Luiz Gustavo Bichara, founding associate of Bichara Advogados.

The Tax Free program is already working in a number of European international locations. In Latin America, the system has additionally been applied in Argentina, Chile, Colombia, Peru and Uruguay. Among the many largest Tax Free operators on the planet, World Blue America operates in 53 international locations and realizes the event potential of the Brazilian market. “Eleven Latin American international locations already run or are engaged on implementing Tax Free Procuring. Brazil wants to maneuver in that course, stated World Blue Americas government director Alejandro Buero.


General, the venture gives an incentive to export Brazilian merchandise. With the adoption of the Tax Free Procuring public coverage, it’s estimated that the expansion fee of Brazil’s tourism GDP for every decreased R $ assortment is as much as six instances larger. So in 10 years the affect on GDP – even with a discount in consumption – might be about R $ 7 billion. Given the projected decline in revenues of roughly 115 million reais yearly, the annual web tax impact on Brazilian product exports might be a minimum of 103.6 million reais because the projected annual revenue is 218.6 million reais.

The affect of the Tax Free coverage wouldn’t solely be from an financial perspective, because the advertising and marketing and promotion of Brazil as a tourism vacation spot could be pushed by numerous worldwide resort chains, famend manufacturers within the trend world, tourism operators, along with numerous communication platforms and social media within the tourism and commerce sector. Retail commerce, then again, would have yet one more impetus to formalize it: with a view to take part in this system, it’s obligatory to satisfy all fiscal and sectoral obligations.


In line with the info of the British consulting firm CEBR, which utilized the methodology to research the affect of the Tax Free tax within the international locations the place it was applied, within the state of Rio de Janeiro, the extra spending potential of overseas vacationers with the implementation of Tax Free will quantity to about 47 million BRL. In tourism GDP, the rise might be Brazilian Actuality 96 million and the venture’s web tax impact might be RE 3 million. Because of this utilizing the identical information from 2018, based mostly on this technique, the state of Rio de Janeiro will be capable to enhance the GDP of tourism by about R $ 1 billion in 10 years.

“Because of Tax Free, the state of Rio de Janeiro might be on the identical stage as necessary vacationer locations, producing incentives for vacationers with reductions when making purchases. Setur-RJ helps this observe and can work with the state authorities to prepare incentives to advertise business institutions, ”confused Sávio Neves, Secretary of State for Tourism.

In Brazil, the extra spending potential of overseas vacationers following the introduction of the Tax Free tax might be round R $ 334 million. In tourism GDP, the rise might be 677 million reais, and the web tax impact of the venture might be 104 million reais. In different phrases, based mostly on 2018 information, based mostly on the worldwide methodology of the World Tourism Group, Brazil will be capable to enhance its tourism GDP by about R $ 6.8 billion in 10 years, producing new revenues of BRL 1 billion. These estimates don’t consider the additional enchancment within the influx of overseas vacationers to Brazil.


There are presently two tasks beneath improvement in Brazil: a federal venture and a US venture, with Rio de Janeiro at a extra superior stage. Each tasks can run in parallel and be applied independently. At federal stage, the 2017 draft Supplementary Legislation N 353-B that establishes the Tax Free program has already been accredited by the three thematic committees of the Chamber of Deputies: the Particular Committee on Tourism, Finance and Tax, and the Structure and Justice.

“We appear to be discussing right here whether or not a lamp is healthier than a lamp! There isn’t a doubt that the tax exemption is extraordinarily constructive for the nation. Furthermore, it’s a venture that must be correct, quick and goal. for vacationers, allowing for that Rio de Janeiro is a gateway for overseas vacationers, ”concluded the chairman of the ABIH-RJ Council and the chairman of the ACRJ Tourism Council, Alfredo Lopes.

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