Portugal was the biggest motion within the historical past of Minas promotion overseas

Actions to internationalize Minas Gerais started in November 2021, two months after most locations opened their doorways to overseas vacationers and sparked a dispute over worldwide vacationers. Minas para o Mundo, this system of the Secretary of State for Tradition and Tourism (Secult-MG), was born in Lisbon, and the Minas Gerais Spice and Taste Salad was positioned on the Portuguese desk throughout the Brazilian Municipal Congress organized by Instituto Realidade Brasil.

In Might this 12 months. a delegation of 16 managers from Minas Gerais took half in IMEX Frankfurt, some of the vital enterprise tourism gala’s on this planet, in a visit organized by Patrícia Moreira Eventos. The purpose, based on Secult-MG, was to advertise and place Minas as an avant-garde vacation spot and to develop a community of contacts with 8,000 tourism professionals from all over the world.


Final week, after returning to Lisbon, the Minas para o Mundo program, with the assist of the Nationwide Arts Basis, promoted a tour of the Minas Gerais Philharmonic by means of three Portuguese cities to mark the bicentenary of independence. For the Portuguese commerce, a typical Minas Gerais breakfast is served on the Resort Tivoli Liberdade.

There have been 163 miners in complete, together with members of the Philharmonic Orchestra and the Caretagem de Paracatu, businessmen and representatives of entities and locations selling tradition and tourism in Portugal, a reality by no means earlier than seen within the nation. This system contains street exhibits with businessmen, visits to journey companies and cocktails with specialist press to indicate the state.

The presence of companions reminiscent of Cemig, sponsor of the Philharmonic Orchestra, was vital to allow the Portuguese tour. “The sponsorship of the Philharmonic strengthens Cemig’s position because the vitality of Minas Gerais tradition. We’re very proud to have the ability to take part with the Philharmonic on its first European tour, bringing the creative excellence of symphonic music to Portugal, ”says Claudio Bianchini, Director of Communication and Sustainable Growth.

Artistic metropolis

For Marcelo Rocha, CEO of CDL-BH, since worldwide tourism resumed its operations, the entity has been repeatedly selling tasks and actions that assist internationalize Belo Horizonte and strengthen these figures. “We began by supporting Parque do Palácio and opening a coworking area for the consulate quickly,” says the supervisor.

In Portugal, in cooperation with Secult-MG and Sebrae Minas, CDL-BH has applied an intensive cultural program, particularly selling gastronomy. Belo Horizonte was awarded the title of Artistic Metropolis of Gastronomy in 2019 by UNESCO. – Journalists, businessmen and native vacationers are supplied the normal Minas Gerais breakfast – emphasizes Rocha.

For the director of CD-BH, Portuguese businessmen and the press have acknowledged that Brazilian tourism is exterior the Rio-São Paulo axis and there’s a lot to analysis. “We now have glorious expectations for the internationalization of tourism in Minas Gerais and naturally attending such occasions is prime to this purpose,” he says.

It illustrates nicely this want for promotion. To offer you an thought, analysis by Fundação Getúlio Vargas exhibits that each 1 BRL invested in selling tourism brings a return of 17.61 BRL to the vacation spot economic system. “Definitely all these efforts will lead Minas Gerais and Belo Horizonte to the worldwide vacationer route within the brief and medium time period,” he emphasizes.

Abav Expo and Festuris.

Subsequent week. Minas Gerais can have its sales space on the Abav Expo, the nation’s largest tourism honest, to be held in Olinda, Pernambuco, from November 28 to November 30. It is going to be 100 m². In November, on the Gramado Tourism Competition (Festuris), will probably be the flip to advertise Minas Gerais. The Minas Gerais stand guarantees to shock you with its design and innovation.

Participation in worldwide gala’s is, based on Sílvio Nascimento, president of Embratur, a singular alternative to be near robust locations and promote enterprise. That is how different Latin American locations, reminiscent of Argentina and Peru, are doing. On this respect, Minas is at present one of many few international locations that promotes itself overseas.


To this finish, Secult-MG has the assist of companions reminiscent of Sebrae, Cemig, CDL-BH, Make investments Minas and Funarte. Tamoio Marcondes, president of the Nationwide Artwork Basis (Funarte), on the delegation made a press release earlier than the column concerning the significance of selling overseas at the moment of resuming tourism.

“This 12 months, wherein we’re celebrating the bicentenary, the Nationwide Artwork Basis (Funarte) promoted quite a few artwork tasks all through the nation, referencing this date, and joined Minas, the Secretary of Tradition and Tourism, and traveled to Portugal to hitch this program selling Brazilian tourism and tradition on Portuguese soil, ”emphasizes the director.

Funarte dedicated sources and supported the care of Paracatu, a preferred tradition program geared toward introducing the Portuguese to Brazilian well-liked tradition. “Funarte didn’t function exterior the nation for a very long time. We made a big revenue from Minas on Portuguese soil, taking the favored tradition and title of Brazil in a foreign country and strengthening our strategic place as a promoter of Brazilian artwork,” he stated.


October and November are vital months for the worldwide promotion of the vacation spot. In October at IMEX America, from 11 am to 1 pm in Las Vegas (USA); in November at WTM London, from 7 am to 9 am. Each function a showcase to showcase locations, services and products. Buenos Aires FIT, 1 to 4/10, is one other one which opens its doorways to Mercosur vacationers.

Leonidas Oliveira, secretary of state for tradition and tourism, says Minas will probably be current in any respect occasions. “The rise in tourism exercise in Minasa exhibits that we’re heading in the right direction. All these occasions will lead to strengthening the picture of Minas on this planet and attracting new investments, producing employment and earnings ”- he emphasizes.[isticaemMinasmostraqueestamosnorumocertoTodosesseseventosresultarãonaconsolidaçãodaimagemdeMinasnomundoenaatraçãodenovosinvestimentosgerandoempregoerenda”enfatiza[isticaemMinasmostraqueestamosnorumocertoTodosesseseventosresultarãonaconsolidaçãodaimagemdeMinasnomundoenaatraçãodenovosinvestimentosgerandoempregoerenda”enfatiza

constructive numbers

Tourism is strongly promoted by private and non-private establishments when it comes to numbers. Based on Reviva Turismo information, the stability of jobs immediately or not directly associated to tourism within the interval from Might 2021 to June 2022 amounted to 44,530 jobs. The Basic Register of Working and Unemployed (in cages) registered 372,930 new jobs in June, a rise of 12.3% in comparison with the identical interval in 2021.

The most recent Iatur information, printed final month by a world affiliation, exhibits that the quantity of tourism exercise in Brazil elevated by 43.5% in comparison with June 2021, which is above the Brazilian common of 25.9%. The state additionally recorded the second highest change over the interval, second solely to Ceará (43.8%).

Within the month-to-month service survey, printed by IBGE on July 13, the tourism exercise index confirmed a rise of 1.5%. Out of 12 federations surveyed, Minas Gerais ranks first with 38.7%, forward of São Paulo (34.6%) and Rio de Janeiro. Within the index cumulated throughout the 12 months, the state sums up 67.1%.

Leave a Comment