On the primary day of France Excellence 2022, an occasion that goals to additional enhance the success of French luxurious tourism in Brazil, DIÁRIO spoke to Patrick Branco Ruivo, CEO of the Eiffel Tower in Paris.
The assembly was doable solely because of the staff’s kindness Benefit France, Official Tourism Improvement Company of France, right here in Brazil is represented by Caroline Putnoki, director of the South America company.
Patrick is the previous director of the Secretary Common of the Metropolis of Paris, answerable for main, controlling and modernizing the administration, beforehand holding a number of positions within the Metropolis of Lights. Former pupil of the École Normale Supérieure de Cachan, professor (agrégé) of economics and administration, he taught economics for 2 years on the Lycée français in Athens after which for 5 years in personal regulation on the IUT in Perpignan. He entered Paris, leaving the Nationwide College of Administration. (AND ON).
He was additionally a diplomat for 2 years on the French Embassy in Bangladesh. Patrick Branco Ruivo grew to become CEO of Eiffel Tower Working Firm (SETE) on November 8, 2018. Under is an unique interview with DIÁRIO editor, journalist Paulo Atzingen:
What’s the driving expertise of probably the most visited vacationer vacation spot on this planet?
Patrick white crimson – It’s an honor to direct the Eiffel Tower as a result of it’s an icon of Paris, an icon of France and an icon of magnificence. It’s certainly a vital activity. Greater than a thousand staff work within the tower and they’re open each day – besides on the Nationwide Pageant day, when fireworks are proven for the residents’ celebration. It wasn’t all the time simple, I took workplace in November 2018 and shortly arrived with the yellow vest motion – working-class protests started in France. Then we had a transport strike for 2 months after which the Covid shutdown which hit us onerous – it led to a shutdown, first on three months, then on 9 months.
What number of guests are at the moment receiving the Eiffel Tower?
Patrick the White Crimson – A complete of 6 million folks, of which 120 thousand. they’re Brazilians. Brazilians are very open. Our objective is to double the variety of guests by 2030.
What safety measures does the Eiffel Tower have (does) for guests, staff and the construction itself?
Patrick white crimson – Safety is essential on the Eiffel Tower. It is vitally necessary to be protected round (the environment) the place vacationers come and contained in the tower. The wall surrounding the tower from 2018 makes the place very calm. This wall is aesthetically stunning and lets you benefit from the attraction in full security. You’ll be able to stroll round totally free, you solely pay for the ticket to go up the tower.
He held positions in Paris, which should have resulted in in depth administrative and managerial expertise. What’s it prefer to handle a (staff of) 360 staff who’re at the moment related to the Eiffel Tower?
Patrick the White Crimson – Town of Paris owns the Eiffel Tower. However we’re a personal firm, with a Administration Board, formatted on this means. Annually, the Eiffel Tower firm earns round 100 million euros per yr from its operations (equal to 500 million reais). That’s the reason it’s a enterprise – an organization with a particular picture, a small firm recognizable in all elements of the world. But it surely’s an organization like some other. It covers a number of subjects equivalent to human sources, finance, advertising and marketing, and safety. However my expertise over time he has introduced data of all the issues that have to be solved by operating an organization just like the Eiffel Tower.
What are the factors utilized to the placement – use of the Tower picture – decide the that means and decide what’s attention-grabbing or not when it comes to objective?
Patrick white crimson – It’s my job to say no typically. Every single day we obtain requests for promoting, movies. So it’s important to be very vigilant with the picture of the Tower. My job can be to keep up the extent of high quality in partnership relations, choice of movies and sequence. Not so way back, for instance, the Emily sequence hit the screens in Paris, we may have different motion pictures and sequence in secret. I would love Bollywood and Hollywood to be shot within the tower as nicely. Particularly this yr now we have very intense exercise on this space, after two years of the freeze, and now it is vitally robust.
Is the New 12 months’s Eve celebration the utmost date or are there different, extra important ones?
Patrick white crimson – A very powerful occasion on the Eiffel Tower is the day of the Nationwide Occasion celebrations – July 14. The fireworks above the tower entice greater than 500,000 folks after which the pictures unfold all around the world. A vital image of Festa because the tower is the nationwide emblem. December thirty first focuses extra on the Arc de Triomphe.
Find out how to protect the icon of the nineteenth century world tradition, up to date on this age of world change?
Patrick white crimson – The Eiffel Tower was established in 1889 and was a French pavilion the place French excellence was displayed – French scientific excellence has already been talked about in occasions. The tower was an important success from the start. And regardless of the 6 thousand. items had been created in 26 months, which is a good problem. What permits it to be steady always is that it’s painted at seven-year intervals, which protects the tower construction. We just lately carried out an inspection to examine the situation of the unique iron and located that it’s nonetheless in wonderful situation. Our Eiffel Tower all the time stays fashionable and exquisite. The tower can be a type of magnificence, as a result of it was distinctive from the very starting. Till the 20’s it was the tallest tower on this planet, it has a pure magnificence. Known as “La dame de fer”, the tower can be a vital feminine icon, all luxurious manufacturers use the picture of the Eiffel Tower. That is what offers the tower its modernity, a monument that’s a part of the heritage, which permits guests to see the panorama. However it is usually an icon of promoting, luxurious, cinema, there are lots of movies within the tower. These days, the need is to enhance the visitor’s gastronomy expertise. We’ve got three cooks. One in all them, Pierr Arne, made two macaroons. The macaroons had been developed completely on the market within the shops of the Eiffel Tower. 4 years in the past, once I arrived, there have been many Chinese language merchandise, right now there are much less and fewer Chinese language and increasingly more French merchandise on the market to the customer.
It’s important as a result of everybody is aware of the Eiffel Tower, however on the identical time they have no idea who’s behind it, what is occurring there, adjustments.
What made you come to Brazil?
Patrick the White Crimson – You must have come to Brazil. I journey all around the world, I have been to Russia, China, and subsequent month I will america. It’s important as a result of everybody is aware of the Eiffel Tower, however on the identical time they have no idea who’s behind it, what is occurring there, adjustments. You will need to publicize our work. Enhance the standard of your customer expertise by increasing your on-line ticket gross sales to keep away from queuing within the tower. As a result of many bear in mind the queues and imagine that the Eiffel Tower is a residing organ. I knew there was going to be a France Excellence occasion with an emphasis on gastronomy, excellence and it’s important that the tower is there too. Once I go overseas, it’s vital to know the expectations of execs from the tourism trade, a Brazilian visitor, who likes it, to adapt our provide to one of these viewers. Occasions like France Excellence additionally assist to know the incentives to broaden Brazil’s go to to the Tower. Earlier than Covid, vacationers from Brazil accounted for 4% of visits, and right now 2%, with a gradual enhance.