Miss Finland | TIME

Interview with Patrícia Matos de Azeredo Coutinho

Truthfully, this interview was too lengthy. We tried to extract a number of passages, minimize a number of sentences, velocity up studying, however in useless. The solutions are superb and wealthy. It’s because Patrícia Matos de Azeredo Coutinho just isn’t solely the Honorary Consul of Finland in Minas. She additionally proved that she is “THE” poster woman of “the happiest nation on the planet”. And extra! He has taught tourism and hospitality in Minas and Brazil. There isn’t any Mamas & Papas within the language: Tourism just isn’t valued as a type of financial and social improvement in Brazil. It’s not a precedence, it isn’t handled professionally. Our infrastructure may be very precarious. ” Will we go to Finland?

Patricia, have you learnt Finland and Lapland?

Sure, I do know and I like to recommend a go to to everybody. Finland accepts virtually the identical variety of vacationers as Brazil, and for a Brazilian, it’s an unique nation with a singular and genuine expertise. Finnish Lapland is ideal for households. There’s a “actual” Santa Claus village all yr spherical, with a number of thematic zones and an official put up workplace, the place you possibly can meet an excellent previous man, his helpers, experience a sleigh with a pack of Siberian huskies or actual reindeer. An unforgettable expertise.

And the well-known “White Nights”?

“White Nights”! The solar would not set in summer time. And the northern lights in winter. These are wonderful phenomena. Anybody going to Finland can not help however discover the island or lake – there are virtually 180,000 of them – and take a look at the sauna. Finland has virtually two million saunas for a inhabitants of over 5 million. Even on the Ferris wheel in Helsinki, you possibly can get pleasure from it. Finland is near nations reminiscent of Estonia, Sweden and Russia, the place you may get there simply and cheaply by boat.

Why and the way did you grow to be a Finnish consul in Minas?

I’m a regulation graduate, have lived overseas a number of occasions and have at all times been all for diplomacy and worldwide regulation. Every nation has its personal coverage of choosing a consul, and within the case of Finland, the nation was searching for a lady to signify it. Then got here the invitation.

What does an honorary consul do?

I assist the embassy with the requests of residents and Brazilians who need to go to Finland for examine, work or tourism, and Finnish corporations who need to make investments and settle in Minas Gerais. Via cultural actions, I additionally attempt to introduce the miners to Finnish customs and artwork. Diplomacy is a steady dialogue with native and worldwide authorities in varied spheres, in addition to an up-to-date data of politics, economics and commerce negotiations.

Does the opposite facet of the coin work too?

I additionally really feel like a “mine ambassador” as a result of I attempt to current the variations and prospects right here, breaking the hegemony of RJ and SP. The splendor of diplomacy does exist on sure events and occasions, however the each day routine of a consul is among the commerce and cultural encounters and points between two nations.

Why is Finland’s worldwide fame as one of many happiest nations on the planet by the United Nations?

We’re undoubtedly the happiest nation on the planet. The Happiness within the World Report has been in existence for 10 years. Finland has received the final 5, since 2018, and now in 2022 inclusive we’re thought of by the United Nations 5 occasions champions of luck!

However how can a rustic with lengthy, chilly winters be the happiest on the planet? How is happiness measured in any respect?

Finnish happiness comes from the inhabitants’s high quality of life, GDP, life expectancy; social advantages, a low degree of corruption, a widespread sense of freedom and independence, the generosity of the folks and the truth that the nation has the best forest cowl in Europe. A excessive diploma of equality between the sexes has a optimistic affect on the welfare of the inhabitants, being the primary nation to provide ladies the common political proper to vote and stand in 1906.

Has immunity helped?

Finland has been systematically fortunate as a result of it has suffered quite a bit from wars and poverty. An unbiased nation just a little over 100 years in the past, it remodeled itself in a powerful method over a number of many years, transferring from an agricultural nation to a rich and fashionable nation, due to a progressive and forward-looking coverage, with giant investments in schooling.

Is Swedcham?

The Swedish-Brazilian Chamber of Commerce was based in 1953 and focuses on business actions and networking between Brazil and Sweden, selling a community of contacts to facilitate and promote enterprise. Greater than 200 Swedish corporations are related, however Brazilians are additionally welcome to hitch. Numerous occasions are organized, together with on-line. The headquarters is in São Paulo however I signify the Home right here in Minas, web site is www.swedcham.com.br

You might be greater than a lawyer and journalist, you’re an professional in tourism and hospitality, proper?

Sure, I chaired the ABIH MG (Lodge Affiliation) in crucial interval of Brazilian tourism, from 2013 to 2017, the place the Confederation Cups, World Championships and the Olympic Video games had been held. These have been very enriching years which have given me a broader perspective on tourism, on the degree of world occasions, working with varied authorities entities such because the Ministry of Tourism, Civil Police, Belotur, Tourism Secretary and Conference Bureau.

With a lot potential, why does Brazil entice a ridiculous variety of international vacationers, even in comparison with our South American neighbors?

Good query, however it’s a complicated reply as there are a number of elements that negatively affect. Since 1998, we’ve obtained virtually the identical variety of vacationers, round six million, which is a really small quantity in comparison with different nations. You see, Finland receives over 5 million vacationers a yr and have a look at Brazil, the dimensions of the continent and the pure magnificence we’ve.

And tourism continues to be a “clear” supply of revenue …

Tourism has already introduced a number of nations out of recession, it’s a clear trade with very excessive employability, which preserves tradition and historical past, along with being democratic, however not valued as a type of financial and social improvement in Brazil. Tourism just isn’t a precedence in authorities applications, it isn’t handled professionally, and there may be not sufficient cash for ministries. Our infrastructure may be very precarious, even after the World Cup the place some progress has been made.

Who’s the butler on this dumpster?

We have now a number of logistical bottlenecks. For instance, the Brazilian visa paperwork is among the largest in South America. Many vacationers don’t come to Brazil for that reason, preferring to remain in Argentina. Issue entrepreneurship within the sector, on line casino ban, problem approving and constructing ports for cruise ships, the uncertainty of our parks, roads, lack of correct disclosure and so forth.

Do you agree that BH has many accommodations for few vacationers?

Sure, there was a time when there have been lots of vacationers in a number of accommodations and now we’ve lots of accommodations for few vacationers. The coverage of Belo Horizonte Metropolis Council to authorize the World Cup was irresponsible. It didn’t consider market analysis and market equilibrium. Our common each day charge has been stagnating for years and water, power and working prices proceed to rise. This has a unfavourable affect on the standard of service and operational capability of the enterprise.

So the pandemic was not the one villain.

Not solely has the pandemic harm the resort market, the disaster has began earlier than and the state of affairs has solely worsened. We have now already seen greater than 25 resort corporations shut their doorways for the reason that World Cup, and this hurts the whole tourism chain, which is determined by lodging to host vacationers and arrange occasions. As well as, it has harmed a number of individuals who have invested in condo-hotels (when the investor purchases the premises of the constructing / constructing after which transfers the best to make use of it to the resort premises) by believing in false guarantees of earnings.

“Much less means extra”?

I’ve at all times talked in regards to the metropolis’s irresponsibility in granting so many permits. A resort requires lots of funding and the market is complicated, it isn’t like opening a bakery. The World Cup lasted solely a month! Time has proven the error and the harm performed to so many individuals who’ve invested in good religion in accommodations that, in some instances, haven’t even been accomplished.

As former president and present communication director of the Minas Gerais Lodge Business Affiliation – ABIH / MG, director of Abrajet, how do you see Tourism in Minas?

Leisure tourism has developed quite a bit within the inside, together with in the course of the pandemic, pushed by the necessity for no agglomeration. Nonetheless, in cities the place enterprise tourism dominates, reminiscent of Belo Horizonte, Juiz de Fora, Montes Claros and Uberlândia, tourism and hospitality have been hit laborious and are solely now beginning to recuperate. Tourism in Minas is on the rise, IBGE factors out, with a charge above 45% within the first half of the yr. The state can also be above the nationwide common of 25% and the variety of jobs can also be rising, a mean of 12% in comparison with the identical month final yr.

However it’s little or no, do you agree?

That is all very optimistic, however we’ve to grasp that we’re evaluating this to the months of a pandemic, that’s, we are able to nonetheless develop rather more. I see tourism in Minas as an honorable method out of the inevitable collapse of mining within the state. Some mayors are already contemplating tourism as an possibility to finish mining. Undoubtedly, the nation is filled with vacationer points of interest, however we have to enhance our infrastructure, publicize our potential, enhance the construction of our parks and more cash for the Ministry.

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