The degrees are the best in a long time of accomplishment and kick off the sixtieth Anniversary version enterprise cycle in 2023.
São Paulo, September 2022 – Equipotel 2022 ended on September 16 with a big variety of guests and exhibitors. The version noticed vital data: the satisfaction fee reached 90% and the loyalty fee which measures the willingness of exhibitors to return, 81%, the best ranges within the historical past of the occasion, ranges equivalent to different nice achievements of RX comparable to Automec and the Ebook Biennale.
On this sense, the NPS (Web Promoter Rating) methodology for assessing the diploma of advice has elevated by 30%. “It’s undoubtedly an unforgettable occasion, particularly contemplating that Equipotel is the primary enterprise honest in Brazil, which is nearly 60 years outdated. This outcome confirms the occasion’s place as a very powerful heart of the hospitality trade in Latin America and a big return for manufacturers investing in house on the honest, ”says Mayra Nardy, RX portfolio director.
A complete of 40,000 leads have been generated for exhibitors and anticipated R $ 120 million in enterprise over the subsequent six months, 30% of which was closed within the 4 days of the occasion, which passed off between September 13-16 on the São Paulo Expo (SP). Along with the typical of 10,000 leads per day, the reported enterprise quantity exceeds the earlier version by 30%, with 85% exhibiting manufacturers with constructive prospects for negotiations within the coming months.
“The statistics solely affirm what you possibly can see and really feel within the pavilion. We now have positively performed a plural version the place the essence of hospitality has been translated into options for various segments and, after all, remodeled right into a enterprise. A lot in order that already throughout the occasion itself, many manufacturers have already confirmed their participation within the jubilee, sixtieth version, which could be very strategic, as a result of at this level they’ve the likelihood to decide on the house within the plant, ”explains Daniel Pereira, Equipotel supervisor.
The version consisted of over 320 manufacturers and an exhibition of over 3,000. merchandise from industries comparable to: structure and ornament; laundry and cleansing; gear, utensils and kitchen, expertise and security; service and upkeep; and leisure, well-being and private hygiene.
Three areas selling enterprise have been additionally made accessible: Conecta Membership, Equipotel Enterprise Spherical with members of Resorts Brasil and Purchasing Assembly FOHB (Brazilian Resort Operators Discussion board) – these areas registered the participation of 21 buying corporations, 65 suppliers, in 302 conferences with enterprise expectations of 11.4 million reais over the subsequent 12 months.
When it comes to visits, 18,339 professionals from the lodge trade have been registered, of which 85% of the general public had decision-making powers, 70% in managerial positions, and 60% had funds to conduct negotiations throughout the honest.
Beneath are the opinions of exhibitors and guests:
In his second participation within the occasion, Colchões Ortobom introduced a line of mattresses produced solely for the hospitality sector, together with the Orthotel Dupla Face, a lately launched bar that doesn’t permit the mattress to sag when the visitor sits or stands up, and a material that has anti-mite and anti-fungal results. for individuals with allergic issues. “The large distinction we seen was the variety of guests. We have been very happy with the viewers, not solely at our stand, however on the honest usually. The occasion has grown and we hope it’ll develop increasingly, ”says André Fernandes, nationwide lodge supervisor in Colchões Ortobom.
With 100 years of expertise in manufacturing beds, tables and tub merchandise, Altenburg had a 300-thread line among the many most vital traces, thicker bathrobes and towels for luxurious accommodations with various finishes. Concerning the motion on the sales space, Rose Molon, the nation’s lodge director of the producer, reveals: “We acquired a really expert viewers that was in search of budgeting and offers alternatives. We left the occasion with nice outcomes. We got here with a enterprise aim, however we additionally prioritize our prospects who’re already companions. Not all negotiations happen on the honest, they might happen as much as three months after the occasion. We imagine that in not more than sixty days, we are going to exceed our goal by roughly 10 to fifteen%.
The principle attraction of Mendoá Candies, an organization primarily based in Ilhéus (BA) that develops treats for residences and events within the lodge sector, was the natural candies, the present line and the personalization of labels. “The market is booming, we welcome guests from all states and different international locations comparable to Argentina, Uruguay, Portugal and even Canada. If a 3rd of the guests who move by by the sales space finalize the offers, that will likely be nice. Our expectations have been exceeded by 100%, ”says Antônio Vieira Júnior, Industrial Director.
Different exhibitor references at: https://cutt.ly/dVzedTD
Accor Motels’ company occasion coordinator Camila Nadal Rossitto has been working within the space for 17 years and is a frequent customer to Equipotel in the hunt for up-to-date info. “A lot of our suppliers have cubicles at this occasion, and we have been in search of a novelty that was extra technology-focused to facilitate the work of administration groups. We additionally noticed the facilities distributors providing sustainable merchandise, and I preferred them very a lot. We’d like merchandise like much less plastic and noticed the exhibitor convey a line of cotton swabs and bamboo toothbrushes. It has a public profile that’s in search of these merchandise and it’s our accountability to supply options with better environmental consciousness ”.
Extra visitor critiques at: https://cutt.ly/TVzeCre
On this version, Hospitality Seal has distinguished 32 model options primarily based on innovation, design, sustainability, expertise, financial system and usefulness, for quite a lot of hospitality companies comparable to probably the most sustainable moist cleansing gear for dry cleansing, flotation capsule, furnishings with sturdy merchandise , mattresses, clever administration and upkeep administration platforms, and bedding, tableware and toilet gadgets such because the Bonna porcelain line, with dishes imported from Turkey with an unbreakable edge and a lifetime guarantee, which lets you save the price of changing gadgets.
Advertising Director at Bitz, a lodge automation firm, Christian Caires, reveals one other instance of a product that has been awarded the seal: an Digital Governance software that meets all service wants of the hospitality sector, from the guidelines to plain condominium cleansing. timing, launching merchandise consumed by the visitor, facilitating the checkout, requesting upkeep and even notification of forgotten gadgets. This protects time and in addition ensures higher visitor service, ease, high quality and customary in administration processes. “
Experiences and content material
Along with the exhibition house, Equipotel had points of interest as points of interest, such because the Design Suite, which launched neuroarchitecture ideas right into a full-size corridor with present decor tendencies, and the Digital Expertise Room, the place guests might get to know the 2 fashions by way of digital actuality. In addition they had entry to a day of content material with lectures at Enviornment Hospitalidade, BCB Xperience, Motel Xperience, Estúdio Equipotel, Company Governance Workshop, Hospitality Know-how Instruments, and Enviornment Tech, in addition to the Nationwide Resort Congress (Conotel).
On Wednesday (14), the second day of the occasion, the sixtieth version was introduced, which can happen from 19-22 September 2023 on the new headquarters: Expo Middle Norte in São Paulo.
Extra info at https://www.equipotel.com.br/.
RX builds companies for people, communities and organizations. We harness the ability of non-public occasions by combining information and digital merchandise to attach individuals providing experiences and enterprise alternatives at over 400 occasions held in 22 international locations and 43 totally different sectors of the financial system. She is keen about making a constructive affect on society and is dedicated to creating an inclusive work setting for all. RX is a part of RELX, a world supplier of information-driven analytical and decision-making instruments for professionals and company prospects.