Cultural tourism will increase resort occupancy in Higher BH and attracts vacationers

The 44-year-old journalist Ricardo Moreno is wanting ahead to the subsequent version of MecaInhotim, the nation’s largest outside up to date music competition. He has been an everyday on the occasion for the reason that first version in 2015. Moreno likes the environment of the competition, the brief format, the idyllic artwork scene on which it takes place, the collection of artists – this yr there’s Caetano Veloso, Alceu Valença, Fernanda Takai, Vohoor and eight different sights – however above all the chance to satisfy associates from São once more Paulo.

Here is what you learn: 45.3% of the competition viewers is from São Paulo, 15.9% from Rio de Janeiro, and eight.6% from different cities within the nation, confirms Piti Vieira, director of sponsorship and new enterprise. “MecaInhotim is a gathering competition as a result of it permits individuals to get to know one another and join,” he explains. For Moreno, the reveals are nice, the visitors are wonderful, however they solely function a backdrop for a larger expertise. “MecaInhotim is just not a neighborhood competition, we’re not from Minas Gerais, we wished extra individuals from BH,” emphasizes Vieira.


MecaInhotim is one of the best instance of what occurred within the Belo Horizonte metropolitan area within the post-pandemic interval. Cultural tourism has already surpassed enterprise tourism, enhanced by quite a few cultural reveals and occasions in current months. The numbers affirm this development. Cultural producer Léo Ziller, one of many phase’s veterans, says that by promoting tickets, that’s, promoting tickets, persons are being validated, most of them from different states. An instance is Prime Rock Brasil, which happened in July.

Pedro Lobo from the Secreto manufacturing firm, the promoter of the occasion, attracts consideration to an attention-grabbing reality: Prime Rock Brasil was born in Curitiba (PR), takes place in three cities within the nation (BH, Recife and Curitiba), however the greatest viewers of the version is in Belo Horizonte: 25,000 individuals. A cultural producer took the chance to take a ballot on social media: “Prime Rock needs to know who’s coming from different states?” About 160 individuals answered the query, there have been individuals from all corners of the nation. “The town is teeming with live shows and festivals,” he emphasizes.

Léo Ziller, additionally from Secreto, asks: “What’s the logic of an occasion like Só Observe Boa, the Gusttavo Lima present, beating audiences in huge metropolis facilities like Rio de Janeiro and São Paulo? As a result of we’re the gastronomic capital of the biggest festivals, the most secure metropolis, with inns at among the most reasonably priced costs within the nation and a big construction of bars and eating places. Such a possible is seen by the vacationer, and the town authorities haven’t but argued.

Tourism in BH

That is the potential that Ricardo Moreno has already seen: “I come to BH to observe reveals, eat and drink, and MecaInhotim turns into an excuse to benefit from the metropolis.” A journalist from São Paulo normally resides within the Lourdes or Savassi area. “I come into city on Friday and depart on Monday. I’ve no downside reserving a resort. BH has good costs, even higher than Brumadinho, and road life that does not exist in São Paulo, ”he mentioned. As he works in a house workplace, Moreno is extending his keep within the capital, Minas Gerais.

There are lots of nice occasions happening on this second semester – aside from MecaInhotim, the Sensational, Histórias and Sarará festivals, singers Caetano Veloso and Roberto Carlos, worldwide bands Gun n ‘Roses and Ummagumma, and the partnership between Pitty and Nando Reis in # PittyNando. “BH has a vocation to be the middle of the leisure trade, cultural tourism,” concludes Léo Ziller. The quantity of apparatus devoted to cultural occasions can be heating up the sector. Minascentro reopened in Could, Enviornment MRV shall be in 2023, and Mineirão has already made that appointment.


These occasions are already straight mirrored within the resort occupancy. From January to Could, occupancy rose from 41.74% to 60.41%, peaking at 80%, in keeping with the Brazilian affiliation of the resort trade (Abih-MG). “It is a gradual improve due to the vaccinations, the resumption of actions and the return of massive reveals. We noticed vital will increase in June and July, together with a rise within the common every day charge. Abih anticipates an occupancy charge at BH in July of round 65%, ”emphasizes director Carol Drumond.

Edvard Pancrácio, CEO of Intercity BH Expo, a resort positioned 1,600 meters from Expominas, the town’s foremost congress heart, notes that occupancy at occasions held in house is on common 85%. “On the A-Ha live performance, our occupancy charge reached 80%, and on the Chitãozinho and Xororó live shows, 86%. Our largest viewers normally comes from inside Minas Gerais, then from São Paulo and Espírito Santo, he emphasizes. In Pancrácio’s opinion, reveals and festivals such because the Cavalo Manga-larga Marchador favor tourism.

Márcia Ribeiro, Expominas Advertising and marketing Director and Vice President of Belo Horizonte Conference & Guests Bureau, has a solution to this cultural upheaval on the tip of his tongue: “The town is richer in gastronomy, in offering cultural circulation, in artwork. The producer chooses BH not due to the infrastructure, however due to its cultural worth ”. In accordance with Ziller, Caetano – who’s scheduled to play his third live performance at Epominas in October – mentioned he selected to begin his tour proper right here as a result of BH has one of the best viewers.

Circuit of freedom

As the primary house for cultural tourism within the metropolis, Circuito Liberdade additionally has a document viewers. In accordance with information from the State Division of Tradition and Tourism (Secult-MG), the Praça da Liberdade services had been visited by roughly 1.5 million individuals within the first half of the yr. Wagner Tameirão, director of the Minas Gerais Vale Memorial, one of many monitor’s gadgets, says all these numbers make sense. “Once we re-open the house, we really feel this reflection,” she emphasizes.

At the moment, in keeping with the supervisor, Memorial is very rated by TripAdvisor, a platform that counts traveler opinions. The cultural heart ranks first within the “museums” class and is the sixth most visited attraction within the capital of Minas Gerais. – Our museum helps to know Minas Geras a bit, it’s an interpretation, a showcase of the state – he emphasizes. In accordance with the survey, from January to July, the Memorial was visited by 67,482 individuals, of which 24,465 had been vacationers from varied areas of Brazil and 13,282 from exterior Brazil.

Transversal and creativity

This transcendence of tradition and tourism has grow to be a actuality in Minas and is likely one of the strains of motion of Secult-MG. “Cultural tourism and the inventive financial system are in fact of a cross-cutting nature. Tourism is designed to make sure the circulation of holiday makers, be it from the municipalities themselves or from different international locations. Nevertheless, the topic of consumption of cultural tourism is creativity, be it a present, museum, theater, bar or restaurant with native delicacies, says secretary Leônidas Oliveira.

All this inventive energy, in keeping with him, is able to selling nations, cultures, tales and locations. “Collectively, the inventive financial system and cultural tourism, the latter liable for 72% of our tourism, generated 82,500 jobs in Minas final yr and gave the financial system over R $ 20 billion,” the secretary reveals. “The metropolitan area is a transparent instance of this as a result of it’s rediscovering the post-pandemic because of cultural tourism, enhanced by reveals in areas scattered across the capital and its environment,” he provides.


One other huge occasion within the metropolis

MecaInhotim. Test the schedule on to mix.

Pageant Tales (13/8)

Pageant in Sarah (8/27)

Fireplace Day (August 27 and September 5)

Gun n ‘Roses (13/9)

Assembly of the generations (21/9)

Roberto Carlos (23 and 24/9)

Planet Brazil (24 and 25.9)

Jota’s mission (8/10)

Sandy (28/10)

Caetano Veloso (10/29)

PittyNando (1./11)

Brothers Tour (Seu Jorge and Alexandre Pires, 11/12)

Milton Nascimento (11/14)

Ummagumma (17/12)

A Christmas Secret (23/13)

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