Capixabas teaches and screens traits on the nation’s largest actual property occasion

Some capixabas who attended Conecta Imobi 2022 to maintain themselves up to date on the information for the true property sector. Credit score: Flavia Martins


After being held on-line for 2 years, Conecta Imobi 2022, the most important occasion targeted on the true property market in Latin America, hosted greater than 5 thousand individuals at Expo Transamérica, in São Paulo, this Wednesday (21) and Thursday (22), traits to debate within the trade. The honest brings collectively the primary market gamers, modern corporations, associations, influencers, actual property, builders, brokers, startups and professionals within the sector and brings debates on matters associated to the market such because the design and commercialization of actual property, discussions on, amongst different issues, transformations in cities and in buyer behaviour, i.e. about the whole ecosystem through which the sector is concerned.

Among the many contributors, the Imobi Hub and a veritable entourage of entrepreneurs from completely different segments of Espírito Santo state scrutinized the information between the greater than 20 hours of content material in simultaneous lectures. They let you know beneath what attracted probably the most consideration and may have an effect on the lives of those that construct, promote, purchase or hire a house.

However among the many greater than 160 audio system, there was additionally a capixaba lesson. One in all them was the CEO of Summit Consulting and columnist for Hub Imobi A Gazeta, Juarez Gustavo Soares, who introduced the theme “Everest Efficiency: Selections and pitfalls to the highest of the world”. Juarez, one of many few Brazilians to achieve this summit, actually closed the primary day of the occasion by drawing a parallel between Mount Everest and enterprise.

Juarez was a speaker at Conecta Imobi 2022
Juarez Soares talking at Conecta Imobi 2022. Credit score: Conecta Imobi/BS Images Disclosure

“It is in regards to the B-side of what you think about as excessive efficiency. About determination making in excessive strain environments, the dangers related to it, particularly in our minds. Of braveness, however not of voluntariness, however of discovering a bit of little bit of your individual vulnerability, your inconvenient truths. It is in regards to the view on the prime, however not the romanticized, however what actually issues,” Juarez informed the column, earlier than receiving applause from the viewers for the theme.

One other Espírito Santo speaker was the true property agent proprietor of Re/Max actual property in Espírito Santo, Renato Avelar, who introduced the theme “The connection between regattas and the high-end market”. An skilled sailor, he made a parallel between sport and the true property sector, with analogies in regards to the significance of preparation, planning, communication, teamwork, management and decision-making below strain, all in a really playful manner.

“This yr’s Conecta Imobi has connectivity as its motto, at an opportune time as, pushed by the pandemic, some processes have been accelerated. The market is maturing enormously, particularly in Vitória, the place we’ll attain the North American mannequin, the place brokers are not opponents and change into companions, actually offering a related service to the shopper,” he emphasizes.


The Lotes CBL staff lined all the pieces, however particularly the theme “Loteamentos: how was the phase affected by the pandemic and what are the brand new calls for?”, led by audio system Marcelo Puntel, Coriolano Lacerda, Susanna Marchionni, Helen Moraes and Erika Matsumoto. The controversy targeted on completely different profiles of subdivisions and a change in client habits within the post-pandemic interval, searching for corporations that worth inexperienced, open areas, sustainability, coexistence of households and areas for sports activities, comparable to seaside tennis, a pattern not solely in Espírito Santo, but additionally in cities that do not actually have a seaside.

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Leandro Novaes, Renato Nolasco Sidnei Ferreira and Luiz Felipe Coelho, from Lotes CBL, reviewed the information through the occasion. Credit score: Flavia Martins

“In addition they emphasised the comfort, comparable to autonomous markets inside the subdivision, and the necessity for connectivity infrastructure, as individuals can dwell additional away and make money working from home, however they want know-how, with 5G in full swing, fiber….” emphasizes Renato Nolasco, Common Gross sales Supervisor at CBL.

One other pattern introduced on the occasion that caught the attention was creating a way of neighborhood among the many individuals round. “It is not simply the home the place I dwell, however the concept that I’ve to care for the sq., the backyard, have a sense of belonging to the neighborhood, with apps that combine individuals and extra comfort, to make the neighborhood a greater place. place to dwell,” provides Nolasco.


Specialists in advertising companies for the true property sector, the service director of the company Personali, Alessandra Ramalho Bussotti, and the CEO of the company Ágora, Rafaela Andrade, highlighted the applied sciences introduced on the occasion.

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Rafaela Andrade, from company Ágora, and Alessandra Bussotti, from company Personali. Credit score: Flavia Martins

“Connecta Imobi brings all the pieces new, individuals come from all around the nation and São Paulo is a laboratory for all the pieces new. The occasion options a variety of know-how and what’s nonetheless below growth. What we all know right this moment in a way, they current evolutions, so it is vital to bear in mind,” emphasizes Alessandra.

One of many matters they adopted was “Synthetic intelligence and its functions in the true property market”, introduced by Caio Belazzi, Raul Rentería and Ricardo Paixão.

“Expertise has accelerated exponentially in the true property market through the pandemic. It is essential for us to see what’s coming and to know not solely these instruments, but additionally how we will apply them inside this very particular area of interest. One other vital pattern is the change within the dealer’s perspective and the way to be robust for gross sales, however use the networks to his benefit, comparable to Tik Tok, which is robust within the trade,” provides Rafaela.


Roberto Mauri, a accomplice at Imobiliária Conquista, which serves the Linhares and Aracruz areas within the north of the state, took half within the occasion for the third time and stated that the market is evolving yearly, attracting extra individuals and that this competitors is driving ​contribute to the professionalization of the sector.

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Edson Roncato Junior and Roberto Mauri, of Imobiliaria Conquista. Credit score: Flavia Martins

“What I’ve particularly seen this yr is the digitization of the true property market. It was the agenda of all plenary classes right here on the occasion, masking actual property, construtechs, proptechs and imobitechs (know-how corporations and startups targeted on the trade). It is a one-way road to digitize processes, particularly the house shopping for expertise with augmented actuality, the place you’ll be able to enter it with out it even current,” he says.

However he factors out that there’ll all the time be the position of the dealer. “I additionally strongly consider within the humanization of service, within the dealer, who performs a superb position out there and is turning into an increasing number of skilled and adapting to this digital market. Whoever buys likes could be served by the machine till a sure time, however he should have the credibility of somebody who can speak. It’s nonetheless vital to know the go to to the property, to really feel the power of the place, the breeze, the wind, the place of the solar,” says Roberto Mauri.



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